Product Growth

Cafe Rewards Analysis | Python , PowerBi

• dentified key customer segments for a cafe by analyzing customer demographics, including gender and age, alongside offer types and channels. Developed a data-driven strategy for future promotional messaging and targeting, leveraging Python for data preprocessing and utilizing DAX in Power BI for in-depth analysis and visualization.

Marketing Campaign AB Testing | Python , Statistical Modeling

• Performed A/B testing on marketing campaigns using Python to compare the performance of Control and Test campaigns. Analyzed metrics like impressions, reach, website clicks, and purchases to identify the campaign with higher customer conversion rates and optimize marketing strategies.